Articles

“Good ideas come from everywhere. It’s more important to recognize a good idea than to author it”. Jeanne Gang, Architect, Studio Gang/O’Donnell At New i.d we are facilitators. Our job is to help clients bring vision to their own ideas and creativity, to act as a sounding board and once a concept is firmly in Read More…

“Good designing is insightful. It’s the insight that makes it happen”. Charles Owens, Distinguished Professor Emeritus, Insitute of Design, IIT Insights and inspiration come from many sources. In our experience great interior design happens when you have a talented designer not just in terms of taste and knowledge but also when that designer gains insight Read More…

“Whatever you do in your decorating philosophy, be brave….never wish you hadn’t taken your vision right to the end. Make a bold statement”. Roger Banks-Pye, Colefax and Fowler Interior Inspirations New i.d are conveniently located close to Swiss Cottage in North London. We are commissioned on a wide variety of design projects in and around Read More…

“Good design is making something intelligible and memorable. Great design is making something memorable and meaningful”. Dieter Rams   New I.d are never satisfied with carrying out any design project, however large or small, whether show flat, living room, bedroom, kitchen or bathroom or a complete home refurbishment to a “good standard”. We have built Read More…

“Design is more than meets the eye. Design is about communicating benefits. Design is not about designers …it is creating something you believe in”. Chuck Green, Principal, Logic Arts Corporation New I.d have wide ranging experience of design projects in Canary Wharf including Pan Peninsula, Lanterns Court and Discovery Dock. We have worked and continue Read More…

“Great blends of pattern, like great dishes, must be carefully tasted. And constant tasting is what teaches a cook how to taste”. Billy Baldwin New i.d is a vibrant business and we believe this shows in our designs. We not only have a team of highly talented and commited designers, but this same ethos runs Read More…

“For a house to be successful, the objects in it must communicate with one another, respond to and balance one another”. Andre Puttman New id have a wide variety of clients throughout London. What our clients have in common, whatever the design brief, whether modern or traditional, a new build flat or a family home, Read More…

“Any activity becomes creative when the doer cares about doing it right or better.” John Updike At New i.d we can honestly say that we love what we do and  care deeply about client satisfaction and our reputation. Whilst we are only ever as good as our last completed project, we are always thrilled when Read More…

“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.” Steve Jobs Owning a property in Central London brings with it all the benefits of one of the most desirable areas not just in the Uk but internationally. To maximise not only your level of ease, comfort and enjoyment Read More…

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